PROFESSIONAL PROFILE
Strategic and results-oriented advertising sales leader with over a decade of experience in driving revenue growth, managing high-impact partnerships, and executing data-driven advertising strategies. Expertise in B2B and B2C environments across IT, media, and tech industries. Fluent in English and Korean, with a proven track record of delivering innovative ad solutions that align with client goals and market trends.
CORE COMPETENCIES
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Advertising Sales Strategy & Execution
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Strategic Partnerships & Business Development
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Data-Driven Campaign Management
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Digital Marketing & Monetization
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Cross-Functional Leadership
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Client Engagement & Relationship Building
PROFESSIONAL EXPERIENCE
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Introduced and scaled the first advertising products on the “SZS (3.3)” and “How-Much” platforms, driving ad efficiency by 10x and contributing 5% to monthly revenue.
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Designed and launched financial ad placements tailored to industry leaders, delivering measurable ROI and enhancing client retention.
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Built strategic relationships with financial institutions, agencies, and media partners to create tailored advertising solutions, resulting in xx-billion KRW revenue growth within one year.
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Directed data-driven campaign strategies, integrating audience insights into execution plans to optimize ad performance and align with client objectives.
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Secured 10+ SMB clients, driving 102% KPI achievement in 2021 through customized solutions and targeted marketing campaigns.
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Conducted in-depth market analysis to develop competitive pricing strategies, boosting acquisition rates and customer satisfaction.
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Delivered comprehensive content and performance marketing plans, significantly increasing customer engagement and conversions.
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Forged high-profile partnerships with Chanel and Amorepacific to integrate Meitu’s innovative technologies into their branding ecosystems.
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Led AR advertising expansion, achieving 210% sales growth in 2019 and generating additional revenue through IP collaborations and in-app purchases.
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Developed 30+ strategic partnerships across APAC, achieving a 516% ROI within a year and significantly enhancing market penetration.
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Spearheaded the launch of B612’s China version, increasing user retention by 91% and boosting engagement through robust feature branding.
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Analyzed and structured data insights to inform marketing and product strategies, enhancing performance metrics across campaigns.
Global Marketing Director
Maverick Co.,Ltd. 2015.12 - 2016.8
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Designed and executed ALIVE’s 360-degree marketing roadmap, acquiring 1.5M new users and increasing retention by 15.4% in key global markets.
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Optimized app operations through targeted UI/UX enhancements and data-driven content strategies.
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Generated $6M in revenue by expanding MBC digital content distribution across Southeast Asia and Japan.
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Launched Disney’s first global animation channel on Wavve, increasing subscriber growth by 5% within the first quarter.
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Led global content acquisition initiatives, enhancing market presence and driving long-term revenue growth.
EDUCATION
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Purdue University, BS | 2005.8 - 2010.12
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The Cambridge School of Weston, High School | 2001.9 - 2005.6